Page 41 - Hang Lung Properties 2012 Annual Report

The Group maintains ample capacity to finance all development
projects on hand, with sufficient reserves to capitalize on promising
expansion opportunities when they arise.
OUTLOOK
The volatile macro environment will continue to affect market sentiment
and, in turn, domestic spending. However, the Group’s experience and
financial strength will allow us to minimize potential challenges of unstable
marketswhile simultaneously taking advantage of attractive land acquisition
opportunities to fuel future growth. In the mid to long term, urbanization in
China would be a boost for consumption and thus benefit the Group.
In Hong Kong, our properties command excellent locations, supported
by refined tenant mixes, upgraded facilities and active promotion
campaigns, and will continue to pose healthy and steady growth.
Constantly vigilant, the Group closely monitors the market to capture
the most favorable timing for sale of residential units.
We are also looking forward to steady business growth on the Mainland,
with Phase 1 of Center 66 in Wuxi being on track for launch in 2013.
Other developments bearing the renowned “66” brand are scheduled
to come on line over the next few years, expanding our presence
around the country.
In February 2013, Hang Lung successfully acquired a prime site
for commercial property development in Wuhan, Hubei Province.
Ideally located on Jinghan Avenue in the bustling Qiaokou District,
the commercial and business heart of Wuhan with light rail and
mass transit railway accessibility, the land has a net site area
of approximately 82,637 square meters. It is also close to two
renowned commercial zones, namely Wuguang and Zhongshan
Avenue. With an investment amount of about RMB12 billion, the
new site is to be developed into a commercial complex comprising
a world-class shopping mall, office towers and serviced apartments
with a maximum floor area of about 460,000 square meters for long-
term investment. The acquisition extends the geographic spread
of our presence into the largest and most important city in central
China and adds further to our Mainland portfolio.
Skillfully executing our precisely planned growth strategy and remaining
firmly focused on long-term development, Hang Lung is developing into
the most admired and leading national commercial property developer
running operations in multiple major cities across mainland China.
集團保持充裕財力為手頭所有發展項目提
供融資，並擁有充足儲備以掌握未來的擴
展良機。
展望
宏觀經濟環境波動，對市場情緒以至本地消
費將繼續帶來影響。然而，本集團憑藉經驗
和財力，可把市場不穩因素的潛在挑戰減至
最小，並同時可掌握具吸引力的土地購置機
會以推動未來增長。中長期而言，中國城市
化將促進消費，本集團可因而受惠。
香港方面，我們旗下物業坐落黃金地點，
擁有優質租戶組合及嶄新設施，並以有效
的推廣活動支持，可繼續享有穩健增長。
本集團時刻保持警覺，密切監察市場動
態，務求掌握最佳時機銷售住宅單位。
我們亦期望內地業務穩步增長。無錫的恒
隆廣場（一期）將於二零一三年開業，其他
恒隆品牌項目將於未來數年陸續落成，令
我們的版圖擴至全國。
二零一三年二月，恒隆成功投得湖北省武
漢市一黃金地塊作商用物業發展用途。該
地塊位於武漢市繁盛的商貿樞紐 — 礄口
區京漢大道，鄰近輕軌及地鐵網絡。地塊
的淨用地面積約八萬二千六百三十七平方
米，與赫赫有名的武廣商圈和中山大道商
圈相近。恒隆將計劃投資約人民幣一百二
十億元，把地塊發展為建築面積最多約四
十六萬平方米的商業綜合物業項目作長期
投資，當中包括世界級購物商場、辦公樓
群及服務式寓所。恒隆落戶武漢，為集團
的業務發展翻開了新篇章，讓我們在中國
中部最大和最重要的城市建立據點，亦使
我們的內地物業組合陣容更形鼎盛。
恒隆憑藉精湛技巧落實鴻圖大計，並堅定不
移放眼長遠發展。集團現正逐步發展成為最
受尊崇並具領導地位的全國性商業地產發展
商，以領先優勢在中國內地多個主要城市營
運業務。
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