Press Release

03/03/2017
Fashion Walk Unveils The YUM Factors Campaign
(Hong Kong, March 3, 2017) This March through May, Fashion Walk kicks off The YUM Factors campaign at Food Street, where restaurants of all styles gather to promote different gourmet themes and even invite local and international celebrity chefs to dazzle customers with their culinary skills. Selected restaurants on Food Street will also prepare themed dishes, and on selected weekends a gourmet market will offer a mouthwatering selection of fine produce.  Together with the line-up of tempting promotions put together by Fashion Walk, shoppers and diners are certainly in for an exciting treat at Food Street.

Beginning today, The YUM Factors presents a series of events for shoppers and foodies that will take them on an odyssey of the senses through a smorgasbord of tastes and aromas. Partnering with local fashion magazine, Milk, Fashion Walk is unveiling the exclusive The YUM Weekend Gourmet Market with a different theme at every first weekend of the month from March to May, beginning with “Taste of the Ocean”, followed by “Sweet Delicacies” and “Wine & Cheese”, to guide shoppers on an indulgent, epicurean journey.  A wide variety of food stalls will bring the best of the world’s cuisines to Fashion Walk, marrying the sophistication of the finest fashion and food in a single, irresistible shopping experience.  Also on the menu, celebrity chefs from Hong Kong and Australia will fire-up their pans for a fascinating presentation of cooking prowess. Celebrated chefs Kris Bunder and Ben Milbourne from Australia will inspire home cooks with the tastes of the land down under, while local celebrity chef Jade Lui, blogger/lawyer Keith Lee, and restaurateur/actor Stefan Wong will share their own top tips and techniques.  And with appetites thoroughly whetted, shoppers can graze on the tasty delights of the special monthly tasting menus prepared by participating restaurants on Food Street.

To provide diners an all-encompassing experience of the YUM Factors campaign, Fashion Walk will expand its All-Day-Dining VIP Card recruitment drive to benefit more diners and shoppers. Those who spend HK$1,500 or more at Fashion Walk during the campaign period will be able to apply for the All-Day-Dining VIP Card, which entitles them to exclusive dining offers. What’s more, customers are entitled to redeem a range of gifts, including products from Le Creuset upon spending a specified amount at Fashion Walk. In addition, from April 1 to May 7, 2017, spend with The Platinum Card® or American Express® Platinum Credit Card at the participating restaurants can enjoy exclusive offer. 
  • image-01
    Fashion Walk Food Street will host The YUM Weekend Gourmet Market every first weekend of the month from March to May, offering exquisite foods from all over the world.
  • image-02
    Australia’s renowned celebrity chef and SA Seafood Industry Awards winner for three consecutive years, Kris Bunder (left), and host of a popular TV show in Australia, Ben Milbourne (right), will fire-up their pans to cook famous Australian dishes at The YUM Celebrity Chef Cooking Demonstration.