Press Release

30/06/2017
Grand Plaza and Gala Place Present “Kumamon Summer Fest”
Meet the Giant Kumamon at the Pop-Up Store
(Hong Kong, June 30, 2017) Grand Plaza, Hollywood Plaza and Gala Place are thrilled to present the “Kumamon Summer Fest” to bring bear hugs and smiles to customers. Kumamon, the highly popular mascot of the Kumamoto Prefecture of Kyushu in Japan, is ready to meet and greet his fans at the Kumamon pop-up store at Gala Place in Mongkok. Dressed in his famous Yamaga Lantern Festival costume, Kumamon will welcome visitors with an exciting range of themed dishes and exclusive merchandise at his very own pop-up store, which is going to be a hive of activity as fans of the beaming bear clamor for a cuddle.

The “Where Trends Meet” positioning has been adopted as the marketing strategy to enhance the profile of Hang Lung’s malls in Mongkok. The past year has seen the introduction of an array of international brands and a smorgasbord of new, tasty dining options at the malls, as well as collaborations with a number of brands to set up pop-up stores in the area next to Gala Place. The exciting buzz created by these initiatives has truly made Hang Lung’s Mongkok malls the place “Where Trends Meet”. Going forward, Decathlon, a world-famous sports brand from France, will open its first flagship in Hong Kong at Grand Plaza this summer. Goji Studios, a trendy fitness and wellness center, has also selected Grand Plaza as the home of its new flagship spanning an area of 35,000 square feet. Together with the series of exciting activities presented by “Kumamon Summer Fest”, customers for sure will enjoy an energetic and fun-filled summer.

From tomorrow till August 31, Kumamon-themed gourmet treats will be available to tantalize the taste buds of visitors to the pop-up store. These include chicken and pork burgers in the shape of bear paws presented in Kumamon lunch boxes, and Kumamon summer fruit tea. Kumamon fans will surely love the exclusive selection of limited edition merchandise, such as Japanese handmade wooden chairs, Kumamon cotton coin pouches, Kumamon masks, stylish apparel, wooden-handled bags, and more, which will be available at the pop-up store.

During the promotion period, customers who spend over a designated amount and pay using an electronic payment method at Grand Plaza, Hollywood Plaza, or Gala Place, can redeem complimentary Kumamon gifts such as phone cases and silicon coin pouches. Customers will also be entitled to join the lucky draw and stand a chance to win a return air-ticket and hotel package to Kumamoto, and other fabulous prizes.

In a fun twist, Kumamon will be hiding in various locations at Grand Plaza, Hollywood Plaza, and Gala Place, and customers can try to catch him by downloading the interactive mobile game app “Finding Kumamon”, with a same-day purchase over HK$200 at the Kumamon pop-up store, shoppers can redeem a Kumamon keychain or a Kumamon fan.
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    The adorable Kumamon will greet visitors at the Kumamon pop-up store in Gala Place.
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    Kumamon-themed gourmet treats will be available to tantalize the taste buds of visitors to the pop-up store.
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    During the promotion period, customers who spend over a designated amount and pay using an electronic payment method at Grand Plaza, Hollywood Plaza, or Gala Place, or who join the “Finding Kumamon” interactive game can stand a chance to win limited edition Kumamon prizes.