Press Release

Amoy Plaza x Calbee Summer Carnival
Celebrating Jagabee’s 10th Anniversary with Hong Kong’s First Calbee-themed Installation
(Hong Kong, July 12, 2017) This Summer, Amoy Plaza is thrilled to collaborate with Calbee in organizing the “Amoy Plaza X Calbee Summer Carnival” in celebration of the 10th Anniversary of Jagabee. From July 14 to August 31, famous Calbee characters, including Potta and the Kappa Shrimp Family, will be visiting Amoy Plaza to make sure that the celebrations go off with a bang! The “Amoy Plaza x Calbee Summer Carnival” will also feature many fun-filled attractions, such as the Jagabee-themed motion-senor game, a photo corner, Calbee Gallery, pop-up store, stamp collection game, and a 3D-printing workshop, to name but a few, guaranteeing endless excitement all summer long!

Calbee fans are offered the chance to become a “Calbeeman” to experience the process of potato chip production through the motion-senor game. Those who complete the mission within a designated time will win a special Calbee souvenir. More fun awaits at the Potta’s photo corner, where fans can pose for selfies with the cute and cuddly potato character. There is also a stamp collection game to create a customized Jagabee postcard. While at the Calbee Gallery, customers can find limited edition Calbee products, stationery, premiums, and fun facts about everyone’s favorite snack. Amoy Plaza will also play host to the first ever Calbee pop-up store filled with tempting treats and exclusive goodies like customizable Calbee snack packs so everyone can take home a taste of the “Amoy Plaza X Calbee Summer Carnival” happiness!

With a same-day single spending of HK$200 or more at Amoy Plaza, customers can join the 3D-printing workshop on designated weekends. Additionally, highly collectable 10th Anniversary Limited Edition Jagabee gifts, including a Potta snacks tote bag or a Calbee beach set, can be redeemed with spending of HK$1,000 or more with a maximum three machine-printed receipts from the same day.
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    Amoy Plaza is hosting the first-ever Calbee-themed installation in Hong Kong celebrating Jagabee’s 10th Anniversary.
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    Upon spending of a designated amount at the mall, customers can join a 3D-printing workshop, or redeem a Potta snacks tote bag or a Potta beach set. 
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    Famous Calbee character, Potta, will come out to play with guests at the “Amoy Plaza x Calbee Summer Carnival” on designated weekends.