Press Release

01/12/2017
Fashion Walk Clinches Five Honors at 2017 Kam Fan Awards
(Hong Kong, December 1, 2017) As Hong Kong’s fashion landmark, Hang Lung Properties' Fashion Walk has long been the city's focus for creative marketing programs, combining innovation with the latest trends. The city's first-ever Fashion DNA Interactive Platform, Walk Your Fashion, launched by Fashion Walk earlier this year, has just clinched five honors at the renowned annual Kam Fan Awards. The accolades won by Fashion Walk this year are the Silver Award in the category of Promo & Activation (Single) for Use of Data; three Bronze Awards, one in the category of Promo & Activation (Single) for Use of Ambient (Large Physical Scale), one in the category of Design & Crafts (Design Single) for Brand Environments and Space Design, and one in the category of Media (Media Single) for Best Use of Data Driven Insight; and a Merit Award in the category of Media (Media Single) for Best Use of Ambient. The awards stand as a strong testament to the ingenuity and vision of the Fashion Walk team in continually surprising the market with forward looking innovations tailored to the fashion forward.

Mr. Norman Chan, Executive Director of Hang Lung Properties, said, ''We are so honored to be presented with these distinguished accolades again at this remarkable event for the advertising sector. I would like to express my heartfelt thanks to the team for their ceaseless efforts, boundless creativity, and strong market sense in bringing to fruition the various marketing programs which were teeming with the creativity for which the world of fashion is renowned, allowing Fashion Walk to continue to be the epicenter of the hottest trends and cutting-edge styles for the city's fashionistas. Echoing Hang Lung’s EST (Experience, Service and Technology) initiatives, Fashion Walk will continue to drive innovative promotions in enriching customer experience. With the exciting addition of 9 Kingston, Fashion Walk’s new block facing Victoria Park, which is in the final stage of its enhancement project, more shopping, leisure, lifestyle, and dining opinions are waiting to burst on the scene in the coming months, so I encourage our shoppers to stay tuned for a new wave of inspiring promotions.''
 
Riding on the success of the Fashion Intelligence campaign over the past two years, Fashion Walk launched Walk Your Fashion, the first-ever Fashion DNA Interactive Platform in Hong Kong this year. Fans of the latest trends were able to map a unique fashion pathway and analyze their fashion DNA by simply checking-in at their favorite brands housed in Fashion Walk. 

The Kam Fan Awards is organized by the HK4As to recognize the finest marketing and advertising works. The Awards are the highest recognition that Hong Kong’s advertising industry can aspire to, and one of the largest of its kind in Asia. Every year, the organizer invites professionals from around the world to form the judging panel to select and comment the most outstanding works in the categories of Print, Outdoor, Direct, Film, Radio & Audio, Cyber, Design & Crafts, Media, Promo & Activation, Integrated, as benchmarks for the industry.
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    Ms. Katherine Lo (4th from right), General Manager – Leasing & Management of Hang Lung Properties with the marketing team of Fashion Walk, and the McCann & Spencer team (the advertising agency who worked with Fashion Walk to launch Walk Your Fashion), receive their well-earned awards at the 2017 Kam Fan Awards from the presenter, renowned polar explorer Dr. Rebecca Lee (5th from right).
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    The first-ever Fashion DNA Interactive Platform in Hong Kong, Walk Your Fashion, launched by Fashion Walk this year was well received by local fashionistas, with a number of them joining the campaign to get know their unique fashion pathway and fashion DNA.