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2021-07

Pioneer of Luxury Retailing Shows Enduring Allure

Our first-ever luxury mall in mainland China, Plaza 66 in Shanghai, has established itself as an iconic landmark at the pinnacle of Shanghai’s luxury fashion scene. Its early success helped pave the way for Hang Lung’s expansion of our Mainland portfolio of luxury-focused malls, and for the Company to capture a share of growth in spending on luxury goods across the country.
 
Home to Luxury
As a hub for top-end global brands and with a premier mall positioned to be the “Home to Luxury”, Plaza 66 has made a commitment to inspiring fashionable lifestyles and providing customers with exclusive experiences, ever since it opened in 2001. Featuring over 100 world-renowned luxury fashion labels and dining outlets, Plaza 66 is home to prestigious tenants including Louis Vuitton, Hermès, Chanel, Dior, Cartier, and more. Benefitting from their prime location, the development’s two Grade-A office towers have attracted prominent multinational and leading domestic corporations from a range of industries.
 
In 2017, Plaza 66 completed an Asset Enhancement Initiative (AEI) with an investment of HK$700 million, to bring customers a more diverse offering in a highly refined shopping environment. Adhering to Hang Lung’s philosophy of customer-centricity, Plaza 66 was also the first of our projects to launch HOUSE 66, our nationwide customer relationship management (CRM) program, which provides members with professional and personalized services. Members also enjoy exclusive access to The Lounge, a premium venue designed specifically for their comfort. Despite challenges from ambitious new competitors, Plaza 66 has maintained its unique advantages and remains the first choice for tenants and customers alike.
 
A Line-up of Celebratory Events
To mark the 20th anniversary of Plaza 66, the mall celebrated this milestone with a line-up of events that incorporated gastronomic, art and fashion elements. In partnership with Tatler magazine, the mall hosted a gourmet extravaganza called Off Menu Shanghai, in which Michelin-starred restaurants, dining establishments recognized by the Black Pearl Restaurant Guide, and world-leading chefs and mixologists came together to serve up some of the finest flavors in the world. Meanwhile, the mall created a Bamboo Forest in the garden, creating a green natural area that integrates food with the environment. During the celebrations, customers were also invited to explore the idea of sustainability at a number of art exhibitions held in collaboration with contemporary artists, and were treated to a range of exclusive
offers from internationally acclaimed brands.
 
Words from Our Key Stakeholders
 
Mr. Huang Zheng
A newly-retired chauffeur who worked at Plaza 66 for 27 years
Hang Lung is where I spent some of the best years of my life. People from my generation have less education, but the management taught me many valuable life lessons about the best way to conduct myself. I think it’s important to be grateful, and I’ll do anything within my power to help if Hang Lung needs me in the future.
 
Mr. Andrew Wu
LVMH Group President for Greater China
LVMH’s two key members LV and Dior entered Plaza 66 right from this mall’s very opening, and our Group brands have been working together with Hang Lung Group for years, continually elevating services for customers. We wish Plaza 66 a growing success.
 
Ms. Cai Jinqing
President of Kering Greater China
As a pioneer in the luxury goods market, Hang Lung places as much value on sustainability as we do. We look forward to promoting sustainable fashion with Hang Lung and to presenting a more innovative and meaningful aspect of consumption to consumers.
 
Ms. F
Emerald Member of HOUSE 66
I’ve grown attached to this place and have good connections with the staff. I enjoy shopping here not just for the brands, but also for the additional perks that come along with the mall, such as the car park and high-quality services. I believe other members feel the same way too.
 
Ms. M
Emerald Member of HOUSE 66
Plaza 66 is unlike any mall I’ve ever seen. With HOUSE 66 bringing everyone together, it’s no longer about the product that we buy, but the shopping experience that comes with it. Hang Lung gives people a true sense of happiness from within.

“Home to Luxury” Party in November 2019

Launch of HOUSE 66 at Plaza 66 in September 2018

Large-scale Asset Enhancement initiative completed in August 2017

Grand Opening Ceremony in July 2001

Artist Gao Ruyun transforms sea waves into solid three-dimensional sculptures to create the installation called "All Things Grow". The blue of the ocean fades into the purest black and white

Contemporary artist Wang Yi presents an art installation named "Floating City of Light and Shadow". Simple shapes and colors are arranged in different combinations. Transparent textured materials and pigments are used to reflect the colorful light of urban buildings through light and shadow

Contemporary artist Gong Xu, customizes a unique painting installation for Plaza 66 with the theme "Eternal Planet". The work shows enduring fashions and trends blended on a blue planet, and features classic elements of the brands at Plaza 66

Bamboo Forest offers a variety of restaurants and delicacies at different times of the day, allowing customers to enjoy their food in a quiet environment, away from the bustling city

Plaza 66 and Tatler magazine together presented a magnificent feast, Off Menu Shanghai. Chefs and bartenders delivered extraordinary creations from day one

The interior after the AEI

The interior before the AEI

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