Plaza 66: The Luxury of Memories 

This year also marks the silver jubilee of Plaza 66 in Shanghai. Located at 1266 West Nanjing Road, this landmark pioneered the “66” naming legacy of Hang Lung’s projects. To commemorate the milestone, the immersive music experience “Echoing 25 Years, Composing a New Chapter”debuts, featuring a curated 2001–2025 playlist and commemorative vinyl that rekindles memories of the times.

In a city defined by reinvention, Plaza 66 remains a stylish constant — an enduring icon that reflects the true essence of modern luxury: not only exclusivity and prestige, but also deeply personal resonance.

Scenes of Living 

In Wuxi, Center 66 partnered with the Xu Beihong Museum of Art to showcase the master’s iconic horse paintings at Center 66 Residences. Returning to his hometown after nearly a century, these museum-caliber works seamlessly weave art into everyday life. Meanwhile, Tianjin's Riverside 66 takes a playful approach with “Sweet Encounters,” featuring oversized macaron installations that delight the community. In Jinan, Parc 66 continues the charm with the Sweet Sips Market, a vibrant festival celebrating irresistible sweet beverages.