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Unlike other loyalty programs that focus on offering shopping discounts, HOUSE 66 aspires to create real value for our most loyal members through bespoke privileges and experiences.

HOUSE 66 members can earn points across 10 Hang Lung projects in 8 cities to indulge in a thoughtfully curated range of exquisite benefits. Our team of Member Engagement Specialists will also be offering members top-notch customer service and exclusive access to premier events around the world. 

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Exceptional experience​s

Hang Lung hosts a series of signature annual events for selected top-tier members across the country, featuring celebrity appearances, special artiste performances, and exclusive branded product showcases. 

We also organize aspirational lifestyle gatherings, such as gourmet parties hosted by Michelin-starred chefs, jewelry shows, luxury car test drive sessions, and yacht parties. At The Lounge at Plaza 66, designated Member Engagement Specialists will tailor a range of one-on-one services for our members’ comfort.


Extensive customized rewards​​

HOUSE 66 provides its members with a diverse range of rewards and redemption options for them to indulge in. Besides engaging the help of our Member Engagement Specialists to make the most of their experiences with us or using their points as cash for more flexibility when shopping, they will also receive personalized gifts during key festive seasons and anti-epidemic supplies when needed.


Partner privileges

HOUSE 66 is committed to providing its members with all-encompassing lifestyle experiences to enhance their quality of life. In pursuit of this, Hang Lung partners with the very best businesses to curate a selection of superior privileges for them to enjoy. These include an inspiring array of art, culture, travel, dining, and banking partner offerings – specially handpicked by Hang Lung.

Star-rated services



Hang Lung's emphasis on customer-centricity drives us to "Go the Extra Mile" by shaping all our offerings with their needs, aspirations, and wellbeing in mind.

For enhanced shopping experiences with us, customers can approach the concierge desk at our malls to enjoy personalized services designed for their convenience and comfort – including umbrella and mobile phone charger rentals, anti-epidemic supplies, and medical assistance during emergencies.