Hang Lung Community · Connect Series: Well Being · Start-Up 2.0 Programme

Hang Lung Community · Connect Series:

Well Being · Start-Up 2.0 Programme


Hang Lung introduces Community · Connect, a community investment philosophy designed to empower young entrepreneurs and cultural startups to thrive. This provides a platform for them to showcase their talents, connect with new audiences, and pursue their dreams.


Building upon this vision, Hang Lung fully supports the Well-Being · Start-Up 2.0 Programme initiated by the Hong Kong Housing Authority. By offering three shops in designated shopping malls—Peak Galleria, Kornhill Plaza, and Amoy Plaza—  this initiative aims to inspire youths to unleash their creativity, foster their entrepreneurial spirit, and help them achieve their business ambitions through real-world experiences. The program offers three young entrepreneurs rent-free retail spaces for six months, demonstrating Hang Lung’s commitment to nurturing the next generation.

Shortlisted Startups

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LAM WING SUM is a local sustainable fashion brand that brings imagination to life while promoting a sustainable future. With the “The Art of Mending” philosophy, the brand celebrates imperfection and highlights its beauty through techniques like Sashiko and mending.

Location: Shop 218, Peak Galleria

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Rosemania & Co. is first introduced online in 2024. The brand celebrates eternal love through preserved flowers with its unique designs, offering exquisite products such as preserved flower glass domes, bouquets, memory capsules, and more.

Location: Shop S5a, Kornhill Plaza South

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PokeCard specializes in Pokémon and sports cards, offering a wide range of card boxes and graded cards to satisfy the needs of players and collectors. The brands reignites the classic joy of physical cards in the digital age and celebrates the spirit of card-playing culture through events and competitions.

Location: Shop F126-127A, 1/F, Phase 1, Amoy Plaza

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The initial phase of the program will run for six months (July 2025 to January 2026). If a startup earns a net profit during its rent-free retail residency, Hang Lung will collect 20 percent of that profit to support the development of the program. The program targets young people aged 35 or under. Applications closed on May 19, 2025, and more than 70 applications were received.