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Well Being · Start-Up 2.0 Programme

Well Being · Start-Up 2.0 Programme

Hang Lung is dedicated to fostering diverse development opportunities for young people. We fully support the second phase of the Well-Being · Start-Up 2.0 Programme initiated by the Hong Kong Housing Authority. By offering three shops or pop-up stores in designated shopping malls, including Peak Galleria, Kornhill Plaza, and Amoy Plaza, we aim to encourage the next generation to unleash their creativity and nurture their entrepreneurial spirit through real-world experiences, thus empowering them to achieve their business dreams.

Application period

April 28, 2025 (9:00 a.m.) to May 19, 2025 (6:00 p.m.)


Eligibility

Participants must be aged 35 years or under and hold a Hong Kong Permanent Identity Card.


Major selection criteria

Includes innovation of the business plan, feasibility and market potential, social benefits, financial arrangements and team management, etc.


Result announcement

Selected applicants will be notified at the end of May 2025.


Operation period and charges

Selected applicants will be able to operate from their allocated shop or pop-up store for six months, with the estimated earliest commencement in July 2025. If a startup earns a net profit during its rent-free retail residency, Hang Lung will collect 20 percent of that profit to support the development of the program.

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Participating Malls

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Peak Galleria

  • Ideally located atop Hong Kong’s most famous attraction, Victoria Peak
  • A major tourist landmark that houses close to 50 popular brands
  • One of the most popular pet-friendly malls in town
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Kornhill Plaza

  • Conveniently positioned in the east of Hong Kong Island atop the MTR Tai Koo Station
  • Comprises a shopping arcade, an office tower and serviced apartments Kornhill Apartments
  • Caters to the desires of every family looking for a kaleidoscopic lifestyle and sheer enjoyment by offering a large Japanese department store, exquisite gourmet food, relaxing cafes, cinemas and bookstores
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Amoy Plaza

  • A one-stop community hub in Kowloon East
  • Located just a few minutes' walk from the MTR Kowloon Bay Station
  • Comprises extensive casual dining options and business trades like grocery stores, education providers, and entertainment brands
  • Offers a spectrum of lifestyle experiences for residents and office workers in the neighborhood
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For inquiries, please contact us via email at CorpComm@HangLung.com.