Grand Gateway 66 Creates Shared Value for the Community

Corporate Update | Mar 30, 2023

Grand Gateway 66 in Shanghai, cooperated with Disney China last Christmas to launch the first themed “Pixar Fluffy Festival” event with fluffy toys decorating the mall for customers to check-in and take photos. After the event, the fluffy toys used as decorations were given a second life after strict disinfection and packaging. With greetings specially penned by HOUSE 66 members on postcards, the toys were donated to underprivileged children in Shanxi, as a way for customers to share the festive joy and warmth of the season with the wider community. This initiative also won the Special Mention Award at the CEO Award 2022.

Grand Gateway 66 in Shanghai, together with Mainland charities, donated the fluffy toys used in the “Pixar Fluffy Festival” Xmas Campaign after strict disinfection and packaging


Fluffy toys and the postcards written by HOUSE 66 members brought winter warmth to underprivileged children

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