Grand Gateway 66 Creates Shared Value for the Community

Corporate Update | Mar 30, 2023
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Grand Gateway 66 in Shanghai, cooperated with Disney China last Christmas to launch the first themed “Pixar Fluffy Festival” event with fluffy toys decorating the mall for customers to check-in and take photos. After the event, the fluffy toys used as decorations were given a second life after strict disinfection and packaging. With greetings specially penned by HOUSE 66 members on postcards, the toys were donated to underprivileged children in Shanxi, as a way for customers to share the festive joy and warmth of the season with the wider community. This initiative also won the Special Mention Award at the CEO Award 2022.

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Grand Gateway 66 in Shanghai, together with Mainland charities, donated the fluffy toys used in the “Pixar Fluffy Festival” Xmas Campaign after strict disinfection and packaging

 

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Fluffy toys and the postcards written by HOUSE 66 members brought winter warmth to underprivileged children

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