Hang Lung Properties Limited today announced the launch of its “66 Let Loose” Summer Carnival (「66放肆一夏」嘉年華) across 11 of its mixed-use commercial developments on the Chinese Mainland, officially kicking off the third phase of its “66 and beyond” anniversary celebration. Spanning July and August, the campaign is built around three signature themes: “Let’s Play,” “Let’s Move” and “Let’s Jam,” offering specialty markets, high-energy sports and live music parties.
Built around three core themes – pop up markets, sports and music – the “66 Let Loose” Summer Carnival seamlessly blends lifestyle experiences with community connection. “Let’s Play” spotlights trendy, locally inspired summer markets brimming with creative content and interactive experiences, encouraging young people to explore fresh ideas and discover lifestyle inspiration. “Let’s Move” connects communities through sports and wellness experiences, championing a lifestyle that nurtures both body and mind. “Let’s Jam” centers on the nationwide “66 Summer Music Festival” and Chinese Valentine’s Day programs, teaming up with a diverse lineup of renowned bands to deepen cultural and emotional ties with local communities.
Among the highlights, Spring City 66 in Kunming blends local urban flair with SUNNYMORE’s signature mushroom-themed characters, marking the nationwide debut of the “Mushroom Island Tour” pop-up, alongside “Shroom Style Culture Market 2.0,” a limited-edition mushroom-themed bazaar. Parc 66 in Jinan is set to electrify the summer nights with its Qixi Music Festival, bringing together popular bands from the hit show The Big Band (樂隊的夏天) and beloved local online stars to deliver one of the city's landmark summer music events. Meanwhile, Riverside 66 in Tianjin brings the spirit of speed and adventure to life through an immersive go-karting experience. Together, these standout events promise to infuse each city’s summer with boundless energy.
These themed activities – paired with exclusive HOUSE 66 member perks such as summer bonus points, 666-point redemptions, lucky draws and gift-with-purchase offers – come together to shape the multifaceted experience of the “66 Let Loose” Summer Carnival. Spanning retail, dining and lifestyle, this carefully curated series brings the “66 and beyond” anniversary theme to life across Hang Lung’s entire Mainland portfolio, infusing city living with fresh energy while co-creating enduring value with the communities we serve.
.png)
.jpg?width=3264&height=2176&ext=.jpg)
