As Hang Lung celebrates 65 years, we're proud to honor the communities at the heart of our work and introduce Community · Connect – a vibrant new initiative that encourages young entrepreneurs to dream big and achieve success. With programs and activities set to roll out across Hong Kong and the Chinese Mainland, Community · Connect is designed to nurture creativity, create opportunities, and build meaningful connections.

Transforming Youth Ambitions into Action

As part of Community · Connect, Hang Lung has teamed up with the Hong Kong Housing Authority's “Well-Being · Start-Up 2.0" program, giving three young entrepreneurs six months of rent-free space along with shop renovations, marketing support, and more. The talented recipients are bringing their ideas to life in spaces at Peak Galleria, Kornhill Plaza, and Amoy Plaza, where shoppers and tourists alike can discover new products, meet the creators, and support local talent.

The Hong Kong Secretary for Housing, Ms. Winnie Ho Wing-yin, sees the program as a great example of public-private partnerships. “I would like to express my heartfelt gratitude to Hang Lung Properties for its support in expanding our program to the private sector, providing a tangible platform for aspiring young entrepreneurs to launch their innovative ideas in a real market environment. These creative young people have injected new impetus into the community and Hong Kong's retail industry, and will encourage more startups to realize their ambitions."

Ms. Lam Wing Sum, a sustainable fashion designer with her own label, has chosen to showcase her collections at Peak Galleria – the perfect place to connect with her target market of international tourists. “It doesn't have to be perfect, you just have to start," Ms. Lam said, calling this a significant milestone for her brand. “It's important to seize every opportunity, try, and then fine-tune along the way."

Ms. Christine Lau, the founder of Rosemania & Co., jumped at the chance to bring her online preserved flower business into a physical space at Kornhill Plaza. “I hope to use this opportunity to operate a storefront, engage directly with more customers, and better understand their needs to improve my services and products," she said, highlighting how meeting people face-to-face can help businesses grow and connect with the community.

Mr. Ricky Siu, the creator of PokeCard, a treasure trove for Pokémon card fans, chose Amoy Plaza for his store. “I chose Amoy Plaza because I am familiar with the area – I attended school nearby as a child and feel a strong connection to it," he said. “My aim is to promote Pokémon card culture as a positive force within the community."

Connect and collaborate: Shanghai's “Summer Retro Market"

In Chinese Mainland, the first pilot of Community · Connect was the “Summer Retro Market" – held at Grand Gateway 66 in Shanghai across two weekends in July – where creative startups and charitable groups had the chance to engage with new audiences and form connections. Curious visitors explored more than 40 emerging brands across different trades, discovering new products and the stories behind them. The results were remarkable, with nearly 90% of the startups forming new professional or business connections. Almost 100% reported increased confidence in their future businesses, and two-thirds saw a 20% boost in their business income.

The second Community · Connect event was successfully held at Parc 66 in Jinan in October, with upcoming editions scheduled for Spring City 66 in Kunming and Hong Kong in December. In Jinan, the weekend market featured young artists, women's empowerment through handicrafts, local agricultural products, and workshops from rehabilitation groups. Stay tuned for more upcoming events, as Community · Connect continues to turn ideas into opportunities that bring people together.