Hang Lung continuously champions young entrepreneurs and artisans through our Community · Connect initiative across our properties, empowering them to thrive and enriching lives.

During Golden Week, #Parc66 in Jinan transformed into a vibrant marketplace – bringing together 21 passionate entrepreneurs and artisans, including original IP creators from the city, local agricultural producers, rehabilitation groups hosting interactive workshops. More than just a market, it was a platform where dreams turned into reality – designed to enable local startups to enhance the visibility of their products and stories, expand their brands, and build meaningful connections with customers along their entrepreneurial journey. The event also supported a local NGO dedicated to the rare disease community by hosting a mini exhibition, promoting inclusion and strengthening ties with the neighborhoods we serve.

Watch the video to hear firsthand stories of how Community · Connect empowered young entrepreneurs and artisans to take their next significant step, and how the event contributed to an inclusive community.