On West Nanjing Road, where Shanghai’s luxury shopping scene comes to life, the most memorable places are those that invite us to explore a little further and stay a little longer. 

As Plaza 66 celebrates its 25th anniversary, the opening of Pavilion brings a new dimension to this West Nanjing Road landmark, expanding its leasable retail space by 13% and building on its legacy while reimagining what a luxury lifestyle destination can be. Here, fashion, dining, art, and leisure converge, inviting visitors to explore new perspectives, uncover hidden gems, and see the familiar in a different light. 

A World to Discover

With 27 new brands and concepts joining the mix, Pavilion brings a fresh perspective to Plaza 66, spanning international, Asian, and local names. Step inside Brunello Cucinelli’s first flagship store in the Chinese Mainland, where a duplex boutique showcases the Italian house’s elegance; explore Thom Browne’s new Shanghai flagship; and encounter the world of Santa Maria Novella, the historic Florentine apothecary, at its first directly operated boutique in China. 

The journey continues at South Korea’s WooYoungMi, opening its first boutique in Shanghai, and local concept B1OCK, which combines curated fashion with B1OCK GALLERY and CAFÉ ASTIER DE VILLATTE’s first Shanghai outpost. At Pavilion, one experience flows naturally into the next: browsing contemporary art can lead to coffee with a friend, which might turn into an unexpected find on the racks, with every element thoughtfully curated. 

A Place to Connect

Beyond its boutiques, Pavilion reveals plenty of reasons to linger. Alfresco dining brings visitors closer to the energy of West Nanjing Road, where a quick bite can hit the spot or a leisurely meal can stretch on over laughter and conversation. Whether gathering with friends or pausing for a moment alone, these inviting spaces offer a welcome chance to slow down and stay a little longer. 

New Definition of Luxury

The experiences that make Pavilion more than a shopping destination are central to Hang Lung’s V.3 strategy and its vision for the future of retail, where luxury is defined by lasting impressions rather than first impressions. At Pavilion, this vision comes to life through the joy of discovery, the pleasure of being together, and the moments that linger long after a visit.