(Shanghai, May 30, 2022) In keeping with the Hang Lung spirit of ‘customer centricity’, Hang Lung Properties (SEHK Stock Code: 00101) (the “Company” or “Hang Lung”) recently launched its annual 66 Brand Campaign, presenting loyal customers special privileges and exclusive offers. With a particular focus on the promotion of a low-carbon lifestyle, the campaign aims to lead the drive for sustainable growth from the ground up.
The theme of this year's Hang Lung 66 Brand Campaign is "The Everlasting Pulse of City". In collaboration with Ant Forest and French artist Amandine Grandcolas, an immersive display named “Green Energy Station” will be positioned at all Hang Lung shopping malls on the Mainland from May 27 to June 26, providing a rich, interactive experience to engage customers in an appreciation of a low-carbon and environmentally friendly lifestyle. In addition, several Hang Lung shopping malls will host the 2022 "The Everlasting Pulse of City" art exhibition together with Special Olympics International, to call for more understanding and care for the special needs groups in society.
Mr. Weber Lo, Chief Executive Officer of Hang Lung Properties, said, “‘Pulse of the City” is the concept of the Hang Lung ’66’ brand, which fully demonstrates our core principles of ‘customer centricity’ and ‘caring about people’. With the launch of this year's Hang Lung 66 Brand Campaign, we join hands with our tenants to strengthen our relationship with customers by providing them high-quality services and experiences, and to support the sustainable development of our community. In the future, we will continue to bring vibrance to the cities in which we operate and invigorate the company’s vision of creating compelling spaces that enrich lives.”
The "Green Energy Station" jointly developed by Hang Lung and Ant Forest, showcases a series of interactive installations and exhibitions about carbon neutral and biodiversity, including a "Low-carbon Life Lab", the "Travelling Natural Museum" and the "1t Green Energy Ball" to galvanize public support for ecological protection and demonstrate Hang Lung’s unremitting efforts in sustainability. Amandine Grandcolas, an artist who is skilled at taking nature and plants as her creative inspiration, designed the "Green Energy Tree" and has made use of recycled and discarded plastics to create handmade floral installations, hoping to express her concern for environmental protection in an artistic way and to promote a greener lifestyle.
Hang Lung has developed 25 sustainability targets to be achieved by the end of 2025, which address the four priorities outlined in Hang Lung’s Sustainability Framework, namely Climate Resilience, Resource Management, Wellbeing, and Sustainable Transactions, and which set out concrete and quantifiable measures for the company to address major sustainability challenges. In addition, Hang Lung became one of the first real estate companies in Asia to commit to setting both near- and long-term targets to reach net-zero value chain greenhouse gas emissions before 2050, in alignment with Science-Based Target initiative’s Net Zero Standard. In April, Hang Lung became the first real estate developer in Hong Kong, and among the first in Asia, to commit to ULI Greenprint’s net zero carbon operations goal, striving to reduce the operational carbon emissions of our portfolio under our operational control to net zero by 2050 and framing our ambition to become one of the most sustainable real estate companies in the world.
