Christmas Full of Joy & Fun

Feature Story | Dec 1, 2018

When you see the sparkling lights, colorful Christmas trees, Santa Clauses and snowmen, you know it's Christmas again! This year, Hang Lung is collaborating with a number of brands to introduce a series of themed activities in order to bring a perfect Christmas full of FUN to our customers!

Mainland: Gift of Love
Hang Lung's six Mainland malls, Center 66, Parc 66, Riverside 66, Olympia 66, Grand Gateway 66, and Palace 66, initiated the Gift of Love Christmas campaign on November 15 (Thursday), synchronously presenting the dreamiest Christmas castles in town!

Each of the six malls featured the Gift of Love Castle as the main installation, complemented by gift boxes of all shapes and sizes, colorful Christmas trees, and a collection of Christmas bears. Romance, joy, and love...all are kept in the castle to fill our malls with a loving ambience. Customers are flocking to take pictures, to capture the best memories of this special time of the year. The castle is also a large interactive installation at the same time. Customers can insert a lucky coin to receive a surprise from the magic castle and the guarding bears!

Moreover, at Riverside 66 and Palace 66, customers can walk into another interactive installation, the Gift of Love Showcase, which in the shape of a giant gift box, to enjoy picture perfect moments with their families, friends, and the lovely Christmas bears. They can also instantly print out their photos using the WeChat Printer to share their happy moments.

Enjoy a Shopping Spree
With blinking Christmas trees and dazzling decorations, celebrating Christmas wouldn't be complete without Christmas gifts! To provide a comprehensive festive shopping experience, malls have teamed up with various tenants to offer a range of shopping promotions, festive gourmet choices, coupon redemptions, and limited-edition souvenirs to make sure all our customers' Christmas dreams come true!

To allow customers to share the joy with friends, the Gift of Love campaign includes a fun mobile game using split-screen technology which requires team work to win coupons and share the festive joy.

The Weekend Specials
The weekends before Christmas day are filled with fun as malls present a range of Christmas DIY workshops, including Christmas stocking and paper Christmas Tree decoration, for customers to bring festive elements into their homes. What's more, Santa Claus along with his special helpers and elves are on the parade to take festive photos with visitors, and on the night of Christmas Eve (December 24) will come together for the best Christmas party ever and a night of fun!

Plaza 66 | Infinite Christmas
Themed Infinite Christmas, Plaza 66 is introducing a unique festive experience to customers in a special art installation reflecting natural landscapes of arctic lights, oceans, forests, and snowfields. A series of Christmas events began with the first personal exhibition by famous fashion blogger Mr. Bags, followed by the highly anticipated lighting ceremony of Cartier's Christmas tree, which is set to become talk of the town for another year. Louis Vuitton is also showcasing its luxurious Christmas fashions at an exclusive pop-up store. What's more, in addition to a special Christmas parade and shopping promotions, Plaza 66 has prepared exclusive offers from a range of elite brands for VIP members of HOUSE 66.

Forum 66 | Alice's Wonderland Adventure
Follow the rabbit from the wonderland to Forum 66 this Christmas for the best adventure ever! Jointly created by 23 Korean artists, the Alice into the Rabbit Hole exhibition spans a total of nearly 1,000 m2 for a huge extravaganza. Recreating 10 original scenes from the book, such as the secret forest and the Rabbit Hole, the exhibition is the ultimate fairytale Christmas experience combined with fashion and joy. The mall is also hosting cosplay events, parades, and Christmas night party to share the joy with customers! The Alice into the Rabbit Hole exhibition is open till March 2019.

Fashion Walk | Get Animated - Joy to the Walk
More than 100 MARVIN the Martians have landed Fashion Walk for a Joy to the Walk with Marvin's fans! The collaboration between Fashion Walk and Warner Bros. brings an exclusive exhibition, showcasing the artwork of more than 50 celebrities and artists from across the region at the gallery. Their works are also being auctioned for charity with proceeds to Make-A-Wish® Foundation.

During the event, Fashion Walk brings you Joy to the Walk Pop-up Store, street art by local artist Bo Law, heartwarming colorful yarn art, comic installations, towering Christmas trees, neon lightshows, European-themed Christmas Market and etc. Celebrate this holiday season and discover the joy with us at Fashion Walk!

Kornhill Plaza | The Smiley Elf Spreads Positive Vibe
Weiwei the elf from the Smiley Kingdom, created by Taiwanese illustrator weiweiboy, has arrived at Kornhill Plaza with his friends Moka Bear, Lala Cat, and Strawberry Cake Rabbit to have a cheerful and warm Christmas with customers. Over the past four weeks, the mall has also organized the Christmas Jelly Candle workshop and the Christmas Elf in The Box workshop which were well-received by families with kids. Children were happy to make special gifts for their family members. During the festive season, customers who spend a designated amount can receive a set of Weiwei the Smiley Elf postcard and stamp to send their warm greetings to family and friends!

Amoy Plaza | Starry Bricks-mas Town
Collaborating with EverBlock, the American building block brand, this Christimas Amoy Plaza is presenting the Starry Bricks-mas Town, and attracting many visitors to enjoy the romantic ambience and take photos at beautifully crafted photo spots. The first-ever skylights hung across Amoy Plaza's Food Street is based on EverBlock's shape and appearance, creating the ultimate sea of sparking lights and snowflakes. While in indoor, customer can explore the EverBlock installations including the first ever four-meter-tall EverBlock Christmas Tree and the threemeter-tall building-block Gift Box to offer the best check-in points as customers walk through the life-sized building block city and explore special offers in the boxes under the tree.

Grand Plaza, Hollywood Plaza and Gala Place | Wish You a Playful Christmas
In collaboration with PlayStation®, Grand Plaza, Hollywood Plaza, and Gala Place present the WISH YOU A PLAYFUL XMAS celebration with a series of exciting events, a pop-up store, and Hong Kong's first ever elevated outdoor PS4™ live gaming stage, pushing the party atmosphere to the max! A stellar line up of Asian and local influencers, such as DJ Soda, Mr. Black, and Jeff Lam (a.k.a. Tat Gor) will be testing their game skills on stage as they interact with fans. Customers can also have hands-on experience with new games for a very PLAYFUL Christmas. During the event, when customers spend a designated amount, they can not only redeem limited-edition souvenirs, but also join the PlayStation® interactive game for free. Grand prizes will go to those with highest scores!

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