Hang Lung 66 Brand Campaign Leads the Drive for Sustainability

Sustainability | Jun 1, 2022

To echo our 25 sustainability targets to be achieved by the end of 2025, and our ambition to become one of the most sustainable real estate companies in the world, the theme of Hang Lung’s annual 66 Brand Campaign this year is “The Everlasting Pulse of City”.

In collaboration with Ant Forest and French artist Amandine Grandcolas, an immersive display named “Green Energy Station” has been installed at eight Hang Lung shopping malls on the Mainland, providing a rich, interactive experience to engage customers in an appreciation of a low-carbon and environmentally friendly lifestyle. In keeping with the Hang Lung spirit of “customer centricity”, we joined hands with tenants to provide high-quality services and experiences, and to present special privileges and exclusive offers to strengthen relationships with customers.

The “Hang Lung X Ant Forest Green Energy Station” showcases a series of interactive installations and exhibitions, to galvanize public support for ecological protection and demonstrate Hang Lung’s unremitting efforts in sustainability

Amandine Grandcolas, an artist who is skilled at taking nature and plants as her creative inspiration, designed the “Green Energy Tree” and has made use of recycled and discarded plastics to create handmade floral installations, hoping to express her concern for environmental protection in an artistic way and to promote a greener lifestyle

In addition, several Hang Lung shopping malls hosted “The Everlasting Pulse of City” Art Exhibition together with Special Olympics International, to call for more understanding and care for special needs groups in society.

In collaboration with Special Olympics International, “The Everlasting Pulse of City” Art Exhibition calls for more understanding and care for special needs groups in society

You May Also Like