Hang Lung is dedicated to providing an innovative shopping experience for customers by introducing a variety of attractive brands. Our malls have consistently been the preferred choice for many brands when launching their new concept stores, enabling them to capture greater business opportunities.

POP MART is no doubt the leading example of such successful partnerships. The collaboration between Hang Lung and POP MART began in 2014, when a POP MART store opened at Riverside 66 in Tianjin. The store marked the start of a fruitful partnership between the two groups. POP MART subsequently opened its stores in Hang Lung malls in Shenyang, Dalian, Kunming, Jinan, Wuhan and Wuxi. Over time, POP MART evolved from a trendy toy and accessories store into a business model focused on IP commercialization, solidifying its esteemed position in the IP sector. When POP MART opened its first IP concept store in 2016, Grand Gateway 66 in Shanghai was the perfect location for this new venture.

“POP MART and Hang Lung have maintained a long-term partnership. The exceptional resource integration and portfolio optimization brought by Hang Lang have been instrumental in building a robust retail matrix, which is why we open a number of first-in-town branches and key stores at Hang Lung malls,” remarks Mr. Xiao Yang, Co-Founder & Vice President of POP MART International Group.

POP MART has established itself as a leading brand in the industry through its effective artist discovery and incubation system, diverse product lines, and omnichannel marketing strategies. With popular IPs such as THE MONSTERS, MOLLY, and CRYBABY, the group achieved an impressive revenue of RMB 13.04 billion in 2024, marking a 106.9% increase compared to the previous year. This success further solidifies its position as one of the most representative enterprises of pop culture.

POP MART’s sales strategy is designed to appeal to consumer psychology, creating trendy cultural products that attract a large number of young consumers with considerable purchasing power. POP MART is continuing to explore new product lines. This June, POP MART will open its first-to-market permanent store for its new jewelry brand, POPOP, at Grand Gateway 66. Additionally, another first-in- Shanghai concept store under POP MART is set to launch there in July, promising to generate even more exciting trends.